Local As!
The Ask:
A packaging and branding concept for a local New Zealand ice cream brand using home grown organic ingredients to create bold flavors.
The Solution:
An illustrated landscape and fun cow udders connecting the brand to the local New Zealand ingredients. Color ways to match each flavor help customers distinguish flavors on the shelf.
Project Type
Packaging
Contributions:
Logo Design
Brand Messaging
Visual Identity
Packaging
In the digital rollout flowing cream and rolling hills nod towards the local New Zealand landscape and dairy farms. The copy tells the story behind each bite highlighting local farmers and unique flavors.
