Outside In
Branding for an urban plant shop in London serving city dwellers who have limited space and want to find a way to bring more plants into their lives.
Project Type
Branding
Contributions:
Logo Design
Brand Messaging
Visual Identity
App Design
Concept
When considering the physical constraints of apartment dwellers I came up with the concept “ Make space for what matters.” This idea drove the visual choices you see throughout the brand. The logo is a nod to Venn diagrams, a thought exercise of how people and plants overlap and share space-how the outside can be brought in. The shop needed an identity that allowed for customers to envision the plants in their own spaces, with their own unique decoration styles. Focusing on the plants allows customers to do this without background distractions.
